Pre-orders are now live
WE MAKE T-SHIRTS.ALL OF THEM ARE GOOD.
The rest is between you and your mirror.
Shop the teesTHE TEES
7 piecesNew
Nothing matches that. Try fewer filters.
The standard
Made here.
Measured against anywhere.
We don't think "made in India" should come with an apology. So we hold everything we make to the standard of the best t-shirt you've ever owned, wherever it came from. If it doesn't meet that, it doesn't get our name on it.
- 01
Fewer, better.
We'd rather make a few things properly than a lot of things quickly.
- 02
Signed off.
Everything we sell has been looked at by someone who cares how it turns out.
Why Mudra
Before signatures,
there were seals.
In India, a seal said who you were without a word. Pressed into wax, clay or cloth, it meant this is mine, and I stand behind it. The old word for it is mudra.
We make t-shirts for people who work the same way. You don't announce yourself. You don't need a slogan across your chest. The right people notice anyway, the way you notice someone wearing the same song you've had on repeat all week.
Old word. New light. Rooted here, worn anywhere.
We make t-shirts. The rest is between you and your mirror.
Read our story